Friday Ride

Friday Ride

Posted by William Westwood on

We don't mess around when it comes to naming things. We ride, on Fridays. 

It really is a testament to the ethos of the company. Sure, we could open and make a few more sales, but instead we all go for a ride, ney, we go for a mission.

Usually the first order of business is breakfast. Whoever is organising said ride of the week, has the honour(?) of cooking for everyone, and they get dibs on where we go. Sometimes we do a lot of laps, up one side of the valley, then the other. Sometimes we do a big one over the top. Sometimes the trails are well known, sometimes they are unknown. Occasionally we get to jump in a lake on the top of a mountain.  

It's normally fairly exhausting, has some spicy moves in the mix, and speaking for myself, a humbling but gratifying experience. 

If you'd like to tag along, feel free to stop by earlier in the week and find out if a plan has yet to emerge for the upcoming Friday. All are welcome, but prepare to be tested. 

In short, we'd like to apologise if you've ever shown up here on a Friday to find the lights off and doors locked, but we really have gone riding. And so should you.

← Older Post Newer Post →

News

RSS
Brandon Semenuk // La La Land

Brandon Semenuk // La La Land

By Chromag Bikes

Welcome to La La Land, a dreamlike ripple in reality—a personal paradise built from the ground up, where imagination knows no bounds. This project was...

Read more
Tim's Top Tips #1 - How to install slip on grips

Tim's Top Tips #1 - How to install slip on grips

William Westwood
By William Westwood

In this edition, Tim shows us a neat trick to install Wax grips (or any other non lock-on type grip) that BIG Compressor don't want...

Read more